Privacy policy

This policy explains what personal data we collect when you use this website or place an order, why we use it, who we share it with and the rights you have.

Last updated 4 November 2026.

Who we are

Loving Memories Florist is a trading name of Far Away Flowers Pte. Ltd., a company registered in Singapore, with its registered office at 7 Temasek Boulevard, #12-07, Suntec Tower One, Singapore 038987. We are the controller of the personal data described in this policy.

You can contact us about your data by email at [email protected] or through our contact form.

The data we collect

Your details: your name, email address and phone number.
Delivery details: the name of the recipient or of the person who has died, the funeral director, church or venue, the delivery address and phone number, the delivery date, the funeral time and any notes for the florist.
Your order: the flowers and sizes you choose, the price, and the message for the card.
Payment: payments are taken by Stripe on its own secure page. We receive confirmation that you have paid, but we never see or store your card number.
Messages: what you send us through the contact form or by email.
Technical data: our hosting and security provider records basic technical information, such as your IP address and browser type, to keep the website secure and working.

A card message or a note may mention someone who has died, or touch on religious beliefs. Please only include what you are happy for the florist to read and write on the card.

Why we use it, and our legal basis

To take, make and deliver your order and to keep you informed about it. This is necessary for the contract between us.
To answer your questions and complaints. This is in our legitimate interest in helping our customers, and is necessary for the contract where it concerns an order.
To prevent fraud and keep the website secure. This is in our legitimate interest, and yours.
To keep accounting and tax records. This is a legal obligation.

We do not send marketing emails, we do not sell your data, and we do not use your data for automated decision-making or profiling.

Who we share it with

Our florist network and the local florist who makes and delivers your order receive the delivery details and the card message, so they can do so.
Stripe processes your payment.
Cloudflare hosts this website and protects it from attacks.
Hetzner provides the servers in Germany where our order system stores orders.
Professional advisers and authorities, such as accountants or the police, where the law requires it.

These providers only use your data to provide their service to us.

Transfers outside the UK

Our company is based in Singapore, our order system runs on servers in Germany, and some of our providers, such as Stripe and Cloudflare, are based in or process data in the United States. When your data leaves the UK, we rely on UK adequacy regulations (for example for the European Economic Area) or on appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission's standard contractual clauses. You can ask us for more detail.

How long we keep it

Orders and payment records: six years after the order, for accounting and tax purposes.
Messages and enquiries: up to two years after we last hear from you.
Technical security logs: kept by our hosting provider for a short period, normally a few days to a few weeks.

Cookies and your browser

We do not use advertising, analytics or tracking cookies. Your cart is saved in your own browser so it is not lost if you leave the page; it is only sent to us when you check out. Cloudflare may set a strictly necessary security cookie, and Stripe sets its own cookies on its payment page. Because we only use what is strictly necessary for the site to work, we do not show a cookie banner.

Your rights

Under UK data protection law you can ask us to:

give you a copy of your personal data;
correct data that is wrong or incomplete;
delete your data, where we no longer need to keep it;
restrict how we use it, or object to our use of it based on legitimate interests;
send your data to you or another organisation in a common format.

Email [email protected] to use any of these rights. We will reply within one month. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

Keeping your data safe

The website uses an encrypted (https) connection throughout, payments are handled by Stripe, and access to our order system is restricted to the people who need it.

Children

Our website is not intended for children, and we do not knowingly collect data from anyone under 16 without a parent or guardian.

Changes to this policy

If we change how we use personal data, we will update this page and the date at the top.